An opinion piece on why the maritime transport industry needs to digitalise. The author argues that the digital economy matters more for Iran than for countries that trade freely, because under restrictions it creates more room for growth than the traditional economy.
Published in Marine News, 2 Esfand 1401 (Solar Hijri calendar). An opinion piece by Dr. Mehrshad Kouhestani.
Key points
- Information technology is no longer a separate field, and every industry must build it in to make progress.
- Shipping customers want greater speed, lower costs, transparency, security and a smaller environmental footprint.
- As technology arrives, routine tasks give way to analysis, control and decision making.
- Most companies are still run on models from the era of the Industrial Revolution, while the market has moved on to the digital age.
The view of Shipo Market's founder
Dr. Kouhestani sees innovation, and fundamental innovation in particular, as the condition for maritime transport systems to survive in the years ahead. It is the same outlook that shaped Shipo Market as an online marketplace for vessels.
“Information technology is not just a science but the whole of industry.” (Dr. Mehrshad Kouhestani)
Source
Read the full article on Marine News
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